After Imelda completed ten years of being the first lady of the Philippines, she wanted a special postage stamp issued with her picture on it. President Marcos, wanting to please his wife, instructed the Postmaster General to make it happen stressing that it should be of international quality.
The stamps were duly released, and Imelda was pleased; however, very shortly after the release of the stamp, she began hearing complaints that the stamp was not sticking properly. She became furious and complained to her husband.
President Marcos called General Ver and ordered him to investigate the matter. The general checked several post offices and then reported back to the president: "Sir, the stamp is really of international quality. The problem is, our citizens are spitting on the wrong side."